How do you get habitual compromisers to be more uncompromising?

A life less fulfilled. The daily contact lens market was defined by habitual compromises, where most lenses would start to feel dry and uncomfortable before the day was done. As a result, contact lens users had grown accustomed to living with daily compromises. Bausch + Lomb ULTRA^® One Day contact lenses, which retained up to 100% of moisture, allowed wearers to experience all day comfort until last thing at night.

Living life to the fullest. Working closely with the Bausch + Lomb European, Nordics and UK teams, we designed a series of impactful messages and designed a ‘teaser’ campaign that revolved around ‘Live Life’ primarily through LinkedIn. Utilising key findings within an extensive Bausch + Lomb research study, we complimented creative messages with hard hitting, research findings. Ahead of its official launch, we utilised direct mail and social media to drive customers to the Bausch + Lomb ULTRA^® website. This allowed practices the opportunity to register interest for the official reveal at the UK’s biggest eye health event, 100% Optical.