For a number of years, JMP Health has been at the heart of Smith & Nephew branding and advertising campaigns that have introduced the latest healthcare technologies and medical systems to national and global healthcare markets.


The diverse briefs and complex nature of the products and technologies required constant emphasis on flexible creative thinking as the landscape often changed from complex wound management systems to cutting edge solutions in surgery.


JMP Health spearheaded a series of initiatives that enabled client teams to work closer with senior creatives through all stages of the brief until project completion. The clear lines of communication helped creative teams manage client expectations and exceed them through creative campaigns that have earned market distinction for brands such as PROFORE™, ACTICOAT™ and ALLEVYN™.